Very rarely can I say I'm following in the footsteps of Royalty. In fact, this is a first. You see, next week I’m flying off to Denmark to visit UNICEF's Global Supply Centre in Copenhagen and following in the footsteps of the Duke and Duchess of Cambridge who were there on Wednesday.
The purpose of their trip was help focus attention back the on-going humanitarian disaster in the horn of Africa where approximately 13 million people are at risk of starvation, half of them children.
I'm travelling there to find out more about UNICEF's Inspired Christmas Gifts range which I’ll be helping to promote in the run-up to Christmas.
It seems a lifetime ago since I last witnessed the work of UNICEF first hand. It’s a charity whose work I feel passionate about having been involved with their corporate partnership with Pampers, so I’m excited to be getting more involved in their work again.
The campaign it is about Pampers, it is about disposable nappies but it also gives UNICEF essential funds that they simply would not get without this campaign. And the campaign works. It saves lives. It puts the UNICEF logo in people’s homes and gives the charity a level of exposure – both online and off – that they would not get otherwise. It’s gets people – like you and me – talking about their work and they benefit greatly from this exposure.
UNICEF’s campaign with Pampers this year is focusing on hard to reach communities in some of the remotest places on earth, and the 130 million women and their newborn babies who are still at risk of contracting tetanus.
If you haven’t already, do read about Tara Cain’s recent trip to Indonesia earlier this year. These images give a taster of the places Tara went and the people she visited:
You can help by doing any or all of the following:
Buy a specially marked pack of Pampers = 1 vaccine.
Like the Pampers Facebook page = 1 vaccine.
Personalise your own Miffy story = 1 vaccine.
Download the free Pampers Out and About iPhone app = 1 vaccine.
There will always be charities asking for donations and support. It's the nature of the world we live in that there will always be people in need of help. And there will always be people who can help. If you can, please do.
Special thanks to UNICEF UK for providing the Royal visit images in this post, and to Tara Cain at Sticky Fingers for the photos of her Indonesia trip.
Tetanus is so far away from us - apart from knowing that it is a vaccination all of us get, i don't even know what the illness is. Good on you for keeping the work up! xx
Posted by: Metropolitan Mum | November 04, 2011 at 04:03 PM
I know that tetanus is Lock-jaw but I've never seen it or really know what it is. Just shows how lucky we are. Have a productive time in Denmark.
Posted by: Midlife Singlemum | November 04, 2011 at 05:06 PM