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February 02, 2010


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Brilliant post. I'll be showing my two girls that video later. Thanks.

Rosie Scribble

Thanks for your comment. I found the second half of the video (where the children are looking at the images) particularly powerful.

Dulwich Divorcee

Powerful stuff. I stopped buying glossy mags when I realised I always felt depressed after reading them. Will show this to my girls, thank youx

English Mum

Wow. This is really enlightening. I was going to say something about being pleased that I don't have daughters going through this, but I notice that even my sons are affected by images of 'ripped' football players and popstars (who I'm sure are equally as airbrushed). Interesting. Thanks xx


I'd like to think that they could deal with this sort of thing in school. I know that in the Juniors section of SC's school they cover all manner of internet stuff such as safetly, social networking and cyber bullying. Surely it would be wise to show kids what goes on behind the scenes so that later in life they can just take it for what it is? I know I will be teaching it to SC when she's old enough.

Muddling Along Mummy

Incredible isn't it - I'm also curious why no mothers in the media spotlight ever seem to have a mummy tummy - are they are in corsets ?

Rosie Scribble

I suspect they have fitness trainers, a restricted diet, or both! And probably a corset too!!


I posted the Dove Evolution video from YouTube on Heather's blog the other day (NoteFromLapland) - that is just as disturbing. I've just shown two of my colleagues both videos and they were stunned!!


Ugh. Thankfully my children are growing up with a photographer father, and seeing exactly how images can/are manipulated, and how the media alter perseptions.
Sadly I spend a fair chunk of my day adjusting wedding images for Brides who think their dress made them look fat/have big arms/'back rolls'over the top of a poorly-fitted strapless top etc.


*grrrr - perCeptions...


I reckon a lot of those photos wouldn't have needed worked on if they'd been better lit in the first place.

I took a photo of my daughter and manipulated it to demonstrate the "reality" of glossy images. It was very weird... once we'd looked at the manipulated image for a while we got so used to it that the original began to look "odd". It's quite scary.

Metropolitan Mum

The girls at the end of the spot look particularly sad.
It's 'funny', that even after quite a while of analysing these kind of pictures and trying to be aware of all the behind the scenes stuff, I still find myself thinking 'why does my skin look so dull?' when I see all the perfect beauties in magazines.

I really need to hit myself over the head more often.

Thanks for the link love!! xx Deborah

Noble Savage

This brought tears to my eyes. All those little girls growing up idolising these women, thinking that's how they look naturally, knowing that some of them will grow up to hate themselves, feel they never measure up and mutilate and/or starve their bodies because of it...well, it makes me so sad. And also? Angry as hell.

Its a Mummys Life

Like Dulwich Divorcee I rarely read these magazines, or if I do I certainly don't believe they are real images. Too tragic. I really want my daughters to believe they are beautiful human beings regardless how they look.


Every woman on the planet needs to see this! Thanks for posting.


Thanks for this. My son is doing Media Studies as one of his GCSEs and he knows the power of manipulation of the media. My daughter (10) is the weakest link of the family, so this will be instructive for her. All the best. Ciao. A.

Crystal Jigsaw

Where did you get that picture of me?

Amy is getting quite obsessed with her body now, growing up definitely has that influence. Great post.

CJ xx


I am sure they are influenced by what they see. Aren't we all? Even if we see videos like this, which was great!, we are still bombarded by media images constantly. This is a powerful message.

Slummy Single Mummy

This is so hard isn't it? I see images in magazines and the rational part of my brain says 'this isn't real, you don't have to look like this to be a good person' but there is still a part of me saying 'yes, but you really should TRY...'

And I am a (reasonably) intelligent feminist type. I dread to think the impact this kind of false portrayal of women has on emotionally vulnerable young girls.


I knew that airbrushing happened but I had no idea the extent. I shall be sitting my daughter down and having a chat with her. I'll definitely be showing her that video.

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