Looking for a way to eliminate the weekly grocery shop? Keen to prepare a different recipe with fresh ingredients every day? Then you might want to check out Hello Fresh . Recently launched in the UK, Hello Fresh aims to change the way we eat, shop and cook.
Hello Fresh delivers to your door a selection of different recipes each week and all the ingredients you need to create them. They take care of your meal planning and even do the shopping for you. And deliver to you the fresh ingredients you need, in the exact quantities you require, to make five new recipes for your family.
The cost of each meal comes in at under £5. All the recipes have been created by world-class chefs and can be prepared within thirty minutes. Each recipe has even been reduced down to a simple picture guide that holds your hand the whole way, so they are not complex to prepare.
Hello Fresh tries to use as few imported ingredients as possible to protect the environment and help British farmers. And they only work with trusted, local suppliers to ensure a consistently high standard.
One of the co-founders of Hello Fresh, told me how the idea for Hello Fresh came about:
Having worked in the City, we've always found it impossible to balance work with having a healthy diet. We were determined to eat healthily though, and, believing this problem to be common to pretty much all busy people, started looking for a solution: In essence, we want to make it easier for people to eat great, healthy food and learn how to cook for themselves and their families.
We feel really passionately that everyone should see how easy it can be to eat nutritious, tasty food and discover how great it can be to cook for themselves. Hello Fresh takes away the hassle of working out recipes, going to supermarkets and wasting unused food so there's almost no excuse for people to eat takeaways.
Each member of the Hello Fresh team is passionate about food and healthy eating and although the service is not available in all UK cities at present, I think it’s an idea that will certainly appeal to busy commuters.
What do you think? Does the idea of Hello Fresh appeal to you?