We have been a little spoilt this week by the team at Weetabix who sent me a fabulous goody bag full of Hamley's toys and leisure vouchers which are paying for a family meal tonight, and several more planned for the summer holidays.
In among the goodies, along with the Weetabix bowl, branded bag and chocolate spoon was a packet of Chocolate Weetabix which will be launched on to the market on 12th July. Our job? Simply to taste-test it and say, honestly, what we thought of it.
It has to be said that I am not a fan of kids having products with chocolate in for breakfast. It is something I have battled with my daughter for several years. My concern is that chocolate breakfast cereals could send out the message that chocolate is healthy and that eating chocolate for breakfast is okay.
That said, there is an argument that many children go to school each day on an empty stomach and that is not something I am comfortable with either. It is a dilemma for many parents and I would rather my child ate something at the start of her day rather than nothing.
Chocolate Weetabix is being marketed as a product that will help mums and kids enjoy a healthier and delicious breakfast together without any of the potential morning conflicts over unhealthy alternatives. It is high in fibre and low in salt fortified with vitamins and iron and free from artificial colours. It also contains half the sugar of the average chocolate flavoured breakfast cereal -- 15.9g of sugar per 100g compared to 31.8g average of other chocolate flavoured cereals.
We loved the product. It tastes great and kids will love it. Despite containing small piece of chocolate, the product does not taste sickly sweet. I have found it particularly nice as a late night snack. I couldn't eat a chocolate-based cereal for breakfast but the product is not aimed at me. I would expect it to be hugely popular with kids.
I would be happy for my daughter to eat it as the alternative could be her going to school on an empty stomach and I like its nutritional value despite the chocolate. However, I would explain to her that this is a breakfast cereal -- it doesn't mean she can start asking for for chocolate bars instead.
Chocolate Weetabix will be available in Sainsbury's from 12th July, and in all other major retailers from August. The suggested price is £2.59 for a pack of 24.